Arbonne Atlanta

Arbonne is a beauty and personal care product company who issues memberships to people, and then those people can sell Arbonne Products.

Think Avon lady with formulations that don’t contain petrochemically based formulations. Having worked for Avon for 5 years, I know that this is a fresh approach.

What isn’t fresh is that Arbonne doesn’t have a policy on Twitter …

I hope Arbonne does establish a policy on Twitter for its members, because Twitter is a part of this little revolution that is going on called social media, and, well, to not recognize its importance is kind of a Fred Flintstone mentality.

Arbonne isn’t the only company that is behind the times in regards to its social media strategy. From my experience and knowledge, corporations in general, for all the power and wealth they can leverage, are notorious for making change S-L-O-W-L-Y.

Take Microsoft’s Operating System Windows IE Version 6, for example. It isn’t being supported anymore by various organizations, and Microsoft itself – THE CREATOR AND OWNER OF IE6 RECOMMENDS WE STOP USING IE6 AND UPGRADE TO IE8 – yet IE6 still has ~20% market share.

The power and wealth by major corporations is lost a little due their inability to shift on a dime. Corporations can be bogged down by their own size, with an accompanying inability to shift on a dime, relative to smaller companies.

The U.S Military just released a social media strategy for its own department, and if an organization the size of the U.S. Military can do this, I think it’s time for all major corporations to jump on board and establish social media strategies, as well, especially for those companies whose livelihood depend on memberships and issuing franchises.

Hey, I am conservative. Shhhhhh, don’t tell anyone … I don’t like Facebook. I think it’s silly. And yet it’s here. And Facebook and blogging and Twitter and YouTube and all those other platforms for communication, yadda yadda, they are having an impact on business. So it’s kind of a question of: “are you going to be an entrant? If not, get out of the way…because you’re going to sink”

If you have any questions, thoughts, comments, concerns, drop me a note on this post. You can also find me at http://www.mauwebstudio.com

Advertisement